“It is a competition which brings this form of learning to the B-school student community in the form of an exciting and rewarding global challenge. KPMG is putting together a competition called the KPMG International Case Competition (KICC). Companies launch case study based competitions to land talents “A case study based curriculum is known to work for the development of key skills such as problem solving, decision making, analytical abilities – quantitative and/or qualitative, coping with ambiguities, individual study, time management, presentation skills, group working, communication and soft skills.”, says Pillay.
In today’s dynamic business environment, employees are expected to not only be the subject matter experts but also have the experience and skills to translate that expertise into a solution, which will work for the client. This is a critical aspect of the way we work in consulting.” Dealing with business scenarios helps them bridge the gap between theory and reality. Companies require experienced employeesĪs education institutes give a thumbs up to case study learning method, how do the corporate view this phenonmenon? Shalini Pillay, head, people, performance and culture, KPMG, India, opines, “Case studies allow students to think about the application of theoretical concepts in actual business scenarios. “It has everything I require in order to explain the confusion that dominates everything during the early stages of a crisis lack of clarity, contradictory messages, several agencies wanting to say something, social media, human reactions, everything.”, he states. Kinsville-Heyne’s favourite case study is the first two hours and 36 mins of the London Bombings, and the communication that took place during that time. Hult on the other hand looks at current events or practices for analysis, which, personally, could be anything. The aim is to highlight real life challenges and incidents experienced by people working in the corporate world.Īt IES, classroom learning is enriched through case studies of Harvard Business School, Richard IVY Business School, and ICFAI Business School. It intends to provide a platform for case writers, academicians and industry experts to present case studies in the area of business and management.
Keeping this in mind, IES Management College and Research Centre, Mumbai is also organising a Two-day International Case Study Conference. Case studies help students to explore how what they have learned applies to real world situations.” They become aware of real life challenges and incidents experienced by people working in corporate world. Speaking on the importance of using this method in class room, Rangana Maitra, convenor, International Case Study Conference, 2015, says, “Class becomes interactive while faculty member plays the role of a facilitator. A major advantage of teaching with case studies is that the students are actively engaged in identifying the principles and theories by abstracting them from the examples. So it becomes a very effective classroom technique. Many students are inductive learners who learn better from examples than from logical development.
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This can be to reinforce a particular strategy or possibly to expose weaknesses in a code of practice.”, adds Kinsville-Heyne. “For my courses, International Negotiations, and Crisis Communications and Management, I like to use case studies to highlight certain points and practices. Professors at Hult are very fortunate in this respect as many of them are adjunct professors, who run their own consultancies or businesses on a day-to-day basis, and are able to bring current working practices into the lecture room. “I believe students benefit immensely from working through case studies if they use the “experience” and apply the lessons learnt.”, says Chris Kinsville-Heyne, professor of leadership and strategy, Hult International Business School. If used correctly, it can be a very powerful teaching tool.
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Essentially, a case study is an analysis of an organisation, an event, a person, or a series of decisions resulting in a success or failure. As a result, most higher education institutes swear by using this technique. In a classroom, while textbooks and reference material serves the purpose of teaching concepts, definition and methods, case study trains you with the skills required to do the job. However, this experience doesn’t necessarily have to be undergone personally, but can be learnt through others as well. It is said that ‘ Experience is the best teacher‘.
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